Blogs are mainstream these days, and they have quickly become a very necessary marketing tool for businesses. There are a number of ways a blog can increase income, generate interest and create more opportunities. If you have yet to start a blog, here are some reasons you may want to consider it. We’ve been stressing the benefits of blogging to our clients since 2006, and many have had us managing their blog since that time!
Blogs Can Increase Traffic to Your Business Website
We all know search engines love blogs. With some strategic blogging, you can increase traffic to your business website. And usually, if someone finds your blog through keywords, they are probably part of the audience you are trying to reach with your other marketing activities.
You Become the Expert in Your Industry
- A blog gives you a way to share your experience. You can take a step toward becoming a respected expert in your industry by freely giving tips, advice and other information that readers can learn from.
- Blogs are informal, conversational and real-time. They give you an opportunity to talk directly to your clients and colleagues, providing value beyond the information listed on your website, and more importantly, when you post good information on a regular basis on a blog, you will build a group of loyal readers. In time, they will get to know you and what you do best. Your readers can become your biggest champions, providing referrals and leads.
Of course, blogging isn’t for everyone. It takes a lot of time, a commitment and worthy material. You need to post regularly and provide information that’s valuable to your readers, and be willing to interact with and learn from your audience.
The biggest challenge for bloggers is sticking to a regular schedule. We’re all busy, and a blog post is just another item on the to-do list. That’s why we began offering our “Hands-Off Blogging Service” in 2006, and we’ve been writing and posting articles ever since. Our SEO campaign offerings focus on your blog and we do all the writing and posting for our SEO clients, including adding professional images to each and every post. We also write and publish off site blog articles that are posted on other blog sites and directories.
It’s not enough to just have a blog on your website any more… you need to be spreading your content across other sites and platforms, and we do that in our SEO campaign!
Every day you procrastinate getting started with us is time lost in your business.