Brand optimization is about creating awareness of your brand to ensure customers know you exist and that they can purchase your products and services whenever they need them.
What is Brand Optimization?
What happens if your prospects search for your services online and don’t find you there? Chances are, they’re going to flock to your competitors’ sites without even knowing your brand exists. The end result: your competitors gain a lot of leads and clients, while you lose serious business.
Brand optimization is a major necessity for businesses today. Most of your potential customers are looking for your products and services using search engines, social media, blogs, and online directories, that’s why it’s highly crucial that you build and optimize your presence in these platforms.
Why Do You Need To Optimize Your Brand?
When you’re able to reach out to your customers and connect with them, you’ll finally be able to benefit from your brand. According to studies, a staggering 93% of adults regularly or occasionally research products online before buying them in store. Moreover, 69% of global consumers trust product information on branded websites. This means your potential customers want you to be active online, have your own professional website, and publish content (i.e. articles, blogs, and videos) that will engage them to purchase your product or services!
However, optimizing your brand doesn’t just revolve around establishing a professional website and producing content. There are other factors needed in order to fully boost your brand’s online presence, such as, creating social accounts and being active on social platforms, optimizing your local listings, managing your online reputation, and many more.
Brand optimization is the key to attracting and engaging more potential customers for your business!
What We Do – Brand Optimization Marketing Research
Marketing Research Report / Solutions Proposal – With our custom marketing research report, you will be able to gain Brand Optimization Insights on your current visibility per search traffic category, per location, and comparison with your competitors. This will allow us to help build your strategy with clear brand optimization intelligence and identify what search traffic categories and locations to target and prioritize throughout your campaign.
Visibility Grade and Opportunity Rating per Search Traffic Category and Geo-targets
Target Locations Comparison per Search Traffic Category
What We Do – Brand Optimization Services
Website Optimization – This service is designed to analyze and fix all issues and errors found on your website. We will analyze and optimize the fundamentals of your site through a series of tactics such as Webmaster and Analytics Setup, Target Page Optimization, Page Analysis, Meta Tags Optimization, and more.
Brand Creation – Through Brand Creation, we will provide a “face” for your brand by creating, designing and optimizing your accounts in various social channels such as YouTube, Twitter, Google+, and Facebook.
Content Marketing (and Add-ons) – By now, many marketers, including your competitors, have already realized the power of content when it comes to boosting brands online. We don’t want you to get left behind. With our Content Marketing services, we will ensure you remain relevant to users by regularly publishing articles and blog comments accompanied by social sharing and social signals.
Ultimately, this will come with comprehensive website updates and a performance analysis report. You may also opt to make use of content marketing add-ons such as press release marketing, review marketing, video marketing, and image marketing to further boost your brand.
What We Do – Brand Optimization Reports
Reporting – We give you a private online log in to see your updated reports so you can see what we’re doing for you at all times. You can see exactly what we’re doing at every phase of your Brand Optimization campaign through our revolutionary performance reports as we continuously work on your campaign.