Here are some of the critical components we have integrated into our new 2017 SEO service strategy addressing some of the most important SEO ranking factors:

• Mobile Optimization
• Local Optimization
• Social Media Optimization
• Image Optimization
• SEM Preparation
• Quarterly SEO Maintenance
• Google-amplified Content
• Video Marketing
• Infographics
• HTTPS Migration
• Advanced Mobile Pages

Mobile Optimization

It is crucial that your website render correctly across mobile devices. Google prioritizes ranking mobile-friendly sites for searches in mobile. In fact, 85% of all pages in the mobile search results now are mobile-friendly by Google’s criteria.

Local Optimization

• Business Information Checking and Verification
• Local Search Competitor Analysis
• Local Data Aggregators Check
• Google Map Citations
• Local Citations Audit
• Local Citations Building

Social Media Optimization

• Social Media Account Setup and Optimization
• Social Media Content Distribution

Image Optimization

• Image Dimension Optimization and File Size Compression
• Image File Name, Alt Text, Title, and Description Optimization
• Meta Data Optimization
• Website Logo Optimization

SEM Preparation

• Google Tag Manager Installation
• Confirmation / Thank You Page Creation
• Contact Us Page Creation

Quarterly SEO Maintenance

• Quarterly Reports
• Technical Site Errors
• Content Issues

Google-amplified Content

Google-amplified Content Writing (500 Words per Theme) and Publishing. Google loves Google. Useful, relevant documents, with links to your site, in Google Drive with a public URL generate strong SEO signals that enhance rankings and site visits. We will create 500+ word articles and publish them on Google Drive. One will be converted to a PDF file, and the other will be posted as a Google Doc file.

Video Marketing

Video marketing is one of the most powerful tools for promoting your brand, service, and product. By doing this, you will increase your search engine rankings, click-through rate, engagement, and boost conversion rate. We will create a 30 to 60-second video each month while you’re on our 2017 SEO Service with the video add-on, that is auditory and visually engaging.

Infographics

Infographics are the most effective strategy in digital marketing to present data or information in a visual graphic form. An infographic represents your message in a visually pleasing and effective manner, and can also sustain the attention of your readers. An infographic also facilitates higher search engine rankings when used together with other techniques such as blogging and social media sharing. If opting for our Infographic add-on, we will create your infographic with the goal of attaining high engagement, shares, and backlinks.

HTTPS Migration

HTTPS is a protocol for a secure, encrypted connection between a website and a user’s browser. Google made HTTPS a search ranking signal to encourage webmasters to switch to it to keep everyone safe on the web. We will install an SSL Certificate on your web server to provide a secure, encrypted connection between your website and your users.

Advanced Mobile Optimization

Accelerated Mobile Pages or AMP is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.

These improvements to our SEO methodology will thrust your business toward higher visibility in the search engines, more traffic, and leads, with more engagement and conversions.